Services
Four connected practices. Built around commercial progress.
The starting point is not the service. It is the decision, market opportunity, marketing priority or commercial challenge that matters most to the business now. Al Majd Partners combines four practices that can work independently or together.
01 · Practice
Strategy
Understand the market, evaluate the opportunity and make clearer business choices.
Market Research & Insights
Build a stronger evidence base before making the next commercial decision.
Business Strategy
Turn evidence and ambition into a focused set of strategic choices.
Positioning & Value Proposition
Clarify the place the business should own and the value customers should understand.
Commercial Opportunity Assessment
Evaluate whether a market, segment, product or commercial opportunity merits pursuit.
Go-to-Market Strategy
Define who to target, how to reach them and what commercial actions need to happen first.
Market Entry & Expansion
Structure entry into new markets or expansion into new geographies, sectors and segments.
Route-to-Market & Channels
Design the routes and channel structures through which the offer can reach the market.
Launch & Commercial Activation
Coordinate the actions required to move a business, product or service from plan into market activity.
03 · Practice
Marketing
Build brand clarity, market presence and demand through strategy and execution.
Marketing Strategy & Planning
Connect commercial priorities with audiences, channels, content, campaigns and measurement.
Branding & Brand Development
Build a clear, distinctive brand system that works across real market touchpoints.
Content & Media Production
Produce the media and content required to make the brand visible, credible and useful in the market.
Social Media Management
Manage social channels as an ongoing market presence, not a stream of disconnected posts.
Campaigns & Paid Media
Plan, buy and optimise paid activity around measurable market response.
Websites & Digital Presence
Build digital experiences that communicate the business clearly and support marketing and commercial objectives.
04 · Practice
Business Development
Develop the accounts, opportunities, sales tools and relationships that move business forward.
Business Development Strategy
Define where opportunities should come from and how they should be prioritised and developed.
Target Accounts & Opportunity Development
Focus effort on the accounts and opportunities that matter most.
Sales Enablement & Proposals
Strengthen the messages, materials and proposal tools used at commercial decision points.
Strategic Partnerships
Develop relationships that can expand reach, access, credibility or commercial opportunity.
Services are not silos
Services are not silos.
A market-entry project may combine research, strategy, GTM, marketing activation and business development. A rebranding project may combine positioning, branding, content and website work. A B2B growth project may combine marketing with target-account development and proposals. The engagement is shaped around the business problem rather than forcing the client into a fixed sequence.