Practice 03 of 04
Marketing
Strategy and execution for a stronger brand, market presence and demand.
Marketing should make a business easier to understand, more relevant to the right audience and more capable of generating market response. Al Majd Partners connects marketing strategy with branding, media production, social media, campaigns, paid media and digital delivery — moving from direction to execution rather than stopping at the plan.
What we help with
Marketing Strategy & Planning
Connect commercial priorities with audiences, channels, content, campaigns and measurement.
- Marketing strategy and plans
- Audience and channel strategy
- Content and campaign planning
- KPIs and measurement
Branding & Brand Development
Build a clear, distinctive brand system that works across real market touchpoints.
- Brand strategy and positioning
- Brand identity and visual direction
- Messaging and brand narrative
- Brand guidelines and applications
Content & Media Production
Produce the media and content required to make the brand visible, credible and useful in the market.
- Video and motion content
- Photography
- Social and campaign creatives
- Copywriting and editorial content
Social Media Management
Manage social channels as an ongoing market presence, not a stream of disconnected posts.
- Platform and content planning
- Publishing and page management
- Community engagement
- Reporting and optimisation
Campaigns & Paid Media
Plan, buy and optimise paid activity around measurable market response.
- Campaign planning and creative
- Media planning and buying
- Paid social and search
- Performance optimisation
Websites & Digital Presence
Build digital experiences that communicate the business clearly and support marketing and commercial objectives.
- Website strategy and architecture
- Design and development
- Landing pages and digital content
- Analytics and optimisation
When this practice is useful
- You need a coherent marketing strategy rather than disconnected activity.
- The brand or website no longer reflects the quality of the business.
- You need regular video, carousel, photography or campaign content at a professional standard.
- Social channels require ongoing planning, publishing and management.
- Paid campaigns need clearer strategy, media buying and performance optimisation.
Connected
Connected where the work requires it.
Marketing can work as a standalone executional practice or connect with Strategy for positioning, Go-to-Market for launch and market entry, and Business Development when demand needs to convert into target-account opportunity.